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IIE Higher Certificate in Digital Marketing

​The purpose of this IIE qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field.


​The purpose of this IIE qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field. This digital marketing course will enable learners to understand digital marketing practices and techniques, including the role and practice of communication, marketing and campaign planning, this will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment.

  • Braamfontein
  • Bloemfontein
  • Cape Town
  • Durban
  • Nelson Mandela Bay
  • Pretoria CBD
  • Polokwane

Skills You Will Develop

This IIE qualification will provide learners with the conceptual tools and practical techniques required in the digital marketing field. Through studying the IIE qualification, learners will obtain introductory knowledge, cognitive and conceptual tools, and practical techniques to be successful in a career within the digital marketing environment.

Possible Careers

  • Digital Marketing Assistant
  • Digital Marketing Administrator
  • Email Marketing Assistant
  • Email Marketing Administrator
  • E-commerce Assistant
  • E-commerce Administrator
  • Social Media Consultant
  • Social Media Administrator


Minimum Admission Requirements

NSC: HC pass with 30%
NC(V): HC pass 40%
SC: Endorsement -none 33.3%
SC(a): HC pass with A minimum of 30% in LOLT on NSC/ SC(a) OR with a minimum of 33.3% on SC.
International A SAQA Evaluation Certificate with NSC Level 4 equivalence with at least 30 % or equivalent for English.

Senate Discretionary Admissions

Mature Age Exemption

Candidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years' work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR Candidates must have attained the age of 45 before or during the first year of registration.

Recognition of Prior Learning (RPL)

Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).

General Education Development (GED) - An USA qualification developed by the American Council on Education (ACE)

Candidates with a GED qualification may be admitted if they have a SAQA Evaluation Certificate with NSC L4 equivalence, as well as minimum score of 145 out of 200 for all 4 GED subjects.

OQSF Qualifications

Candidates with an OQSF Level 4 120-credit cognate qualification may admitted once access and approved by the relevant Head of Faculty.

Course Outline

On Campus

This is a one-year full-time qualification offered by The Independent Institute of Education (The IIE) at IIE Rosebank College. Face-to-face lectures take place during the day on weekdays at the following campuses: Braamfontein, Cape Town, Durban, Polokwane,  Bloemfontein, Nelson Mandela Bay and Pretoria CBD.


This IIE qualification is available through IIE Distance Learning for individuals wanting to study and work. You can receive Online support from IIE Rosebank College. Speak to one of our student advisors for more information.  


  • Digital and Academic Literacies
  • Marketing 1
  • Digital Marketing 1A
  • Introduction to Quantitative Thinking and Techniques
  • Digital Marketing 1B
  • Marketing in the 21st Century
  • Work Integrated Learning
  • Introduction to Web Development

Important Information

  • To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

We've got your back!

All our IIE Rosebank College registered students get free software. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can  access the software online using their RCCONNECT email addresses on office 365 or visit the campus IT Department to get FTP access to download the software.

To get the best out of the blended learning experience, you will need the following minimum requirements: a computer or laptop with WI-FI, Windows 10 or higher, Intel Pentium 4 Processor or Higher, 1 gigahertz (GHz) or faster processor or a System on a Chip (SoC), 1 gigabyte (GB) for 32-bit or 2 GB for 64-bit (Or Higher) for your RAM, 16 GB for 32-bit OS 32 GB for 64-bit OS (or Higher) Hard Drive space, DirectX 9 or later with WDDM 1.0 driver for your Graphics card, and a Screen Resolution of a minimum 1280 x 800

NB: this information was accurate at the time of publication. The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.



R2 448

Full Settlement (Due 28 Feb)

R22 032

Total (Per Annum)

R24 480


R2 832

11 Monthly Installments (Starting 28 Feb)

R2 317

Total (Per Annum)

R28 320


R2 256

Full Settlement (Due 28 Feb)

R20 304

Total (Per Annum)

R22 560


R2 596

11 Monthly Installments (Starting 28 Feb)

R2 124

Total (Per Annum)

R25 960

Cash Fee Per Module

R2 320



5 Monthly Installments


Total (Terms Fee Per Module)

R2 600


This higher certificate is accredited by the Council on Higher Education (CHE) and registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 120 credit qualification on Level 5 (SAQA ID NO: 111345). On successful completion, you will receive a Higher Certificate in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.

International Students

If you are an international student, you must ensure that:

  • you have an equivalent qualification to the aforementioned;
  • your equivalent qualification is evaluated by the South African Qualifications Authority (SAQA);
  • you have a valid study visa issued in the name of The Independent Institute of Education (The IIE) that covers the duration of your studies.
  • An USAf Exemption Certificate is required   -   the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.


The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered by The IIE at IIE Rosebank College, that enable access to higher-level qualifications.  Speak to the student advisor for more information. 

Qualification Overview

IIE Higher Certificate in Digital Marketing


1 year

Course Type

Higher Certificate

Study Options

Online & Campus


Level 5