IIE Higher Certificate in Digital Marketing

Overview

​The purpose of this IIE qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field. This digital marketing course will enable learners to understand digital marketing practices and techniques, including the role and practice of communication, marketing and campaign planning, this will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment.

• Braamfontein
• Bloemfontein
• Cape Town
• Durban
• Nelson Mandela Bay
• Pretoria CBD
• Polokwane
• Mbombela (Nelspruit)

Course Outline

Skills you will develop

This IIE qualification will provide learners with the conceptual tools and practical techniques required in the digital marketing field. Through studying the IIE qualification, learners will obtain introductory knowledge, cognitive and conceptual tools, and practical techniques to be successful in a career within the digital marketing environment.

Possible Careers

• Digital Marketing Assistant
• Digital Marketing Administrator
• Email Marketing Assistant
• Email Marketing Administrator
• E-commerce Assistant
• E-commerce Administrator
• Social Media Consultant
• Social Media Administrator

Accreditation

This higher certificate is accredited by the Council on Higher Education (CHE) and registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 120 credit qualification on Level 5 (SAQA ID NO: 111345). On successful completion, you will receive a Higher Certificate in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.

Requirements

Minimum Admission Requirements

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Modules

Pathways

The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered by The IIE at IIE Rosebank College, that enable access to higher-level qualifications.  Speak to the student advisor for more information. 

Important Information

IMPORTANT INFORMATION 

• To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.
• This factsheet is valid for the 2024 academic year only.
•  Free software is available to all registered IIE Rosebank College students. The software includes but is not limited to MS Excel, MS Word, MS PowerPoint, MS Access and MS Outlook, which come with the Office 365 bundle. Students can access the software using their RCCONNECT.edu.za email address. 

DEVICE REQUIREMENTS 
To get the best out of the blended learning experience, you will need the following minimum requirements: a computer or laptop with WI-FI, Windows 10 or higher, Intel Pentium 4 Processor or Higher, 1 gigahertz (GHz) or faster processor or a System on a Chip (SoC), 1 gigabyte (GB) for 32-bit or 2 GB for 64-bit (Or Higher) for your RAM, 16 GB for 32-bit OS 32 GB for 64-bit OS (or Higher) Hard Drive space, DirectX 9 or later with WDDM 1.0 driver for your Graphics card, and a Screen Resolution of a minimum 1280 x 800.

EXAMINATIONS

Exams are written at an exam centre and, in some instances, online. These details will be specified in your programme assessment schedule.

NB: This fact sheet is accurate at the time of publication.  The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to the commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.