IIE Bachelor of Commerce in Digital Marketing

Overview

The IIE Bachelor of Commerce (BCom) in Digital Marketing is designed for students who want to pursue careers in one of the fastest-growing areas of brand communications. This degree blends business, marketing, and digital communication skills, equipping graduates to design, build, manage, and measure effective digital campaigns. Students will gain knowledge in online consumer behaviour, analytics, social media, search engine optimisation, digital brand strategy, and financial decision-making, ensuring they are prepared to meet the demands of the evolving digital economy

Course Outline

SKILLS YOU WILL DEVELOP

Graduates of this programme will develop:

· Digital marketing strategy and campaign planning

· Data analytics and consumer insight interpretation

· Social media and content strategy

· Online public relations and digital communication

· Financial, economic, and quantitative decision-making skills

· Strategic brand management and project management

· Applied research and problem-solving in digital context

POSSIBLE CAREERS

• Digital Marketer
•  Digital Strategist
• Social Media Strategist
• Media Planner
• Advertising Account Executive
• Electronic Marketer
• Content Coordinator
• Digital Communication Manager
• Marketing Manager
• Marketing Director

DURATION

This is a three-year qualification offered by The Independent Institute of Education (The IIE).

MODE OF DELIVERY

Distance (Online): This IIE qualification is available online through IIE distance learning for individuals wanting to study and work. As an IIE distance student, you will receive all your support online from a dedicated team of IIE RC online tutors. Speak to a student advisor for more information.

Minimum Admission Requirements

Minimum Admission Requirement click here

Accreditation

THE WEIGHT YOUR QUALIFICATION CARRIES

The IIE BCom in Digital Marketing is accredited by the Council on Higher Education (CHE) and registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework as a 360-credit qualification at NQF Level 7. On successful completion, you will receive a Bachelor of Commerce in Digital Marketing from The Independent Institute of Education (The IIE), a leading private higher education provider in South Africa

Modules

Year 1

Semester 1

Accounting 1A

Applied Communication Techniques

Business Management 1

Introduction to Web Development

Semester 2

Accounting 1B

Digital Marketing 1B

Introduction to Micro and Macro Economics

Introduction to Marketing Theory and Practice

Year 2

Semester 1

Digital Marketing 2A

Financial Management for Strategic Brand Management 2

Project Management

Quantitative Techniques

Semester 2

Data Analytics for Digital Marketing

Digital Marketing 2B

Small Business Management

Brand Activation

Year 3

Semester 1

Digital Communication Law

Digital Marketing 3A

Introduction to Research for Commerce

Strategic Management

Semester 2

Digital Brand and Business Strategy

Digital Marketing 3B

Research Practice for Commerce

Brand Challenge

Examination

Exams are written at an exam centre and, in some instances, online. These details will be specified in your programme assessment schedule.

Device Requirements

· Reliable internet connection (we recommend 5-10 GB of data per month and an internet speed of at least 0.15 Mbps). 

Desktop PC or laptop with at least an i3 processor (or Higher) and 4GB RAM memory (or Higher).

Windows 8 (or Higher) or macOS 10.15 (or Higher) (Microsoft Office 365 is available as a free download for IIE students), and Google Chrome, Microsoft Edge Chromium or Firefox. 

A working webcam and microphone.

An uninterrupted power supply is also highly recommended

Pathways

The Independent Institute of Education (The IIE) offers you the opportunity to start with an IIE higher certificate and progress into a diploma, a degree and then articulate into an IIE Postgraduate qualification. There are several pathways offered by The IIE at IIE Rosebank College that enable access to higher-level qualifications, subject to meeting qualification specific admission criteria. Speak to a student advisor for more information.

Important Information

·     To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

This factsheet is valid for the 2026 academic year only.

 Free software is available to all registered IIE Rosebank College students. The software includes but is not limited to MS Excel, MS Word, MS PowerPoint, MS Access and MS Outlook, which come with the Office 365 bundle. Students can access the software using their RCCONNECT.edu.za email address. 

NB: This fact sheet is accurate at the time of publication.  The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to the commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.