Beyond the Feed Masterclass: Unlocking the Power of Visibility for industry readiness

The IIE Rosebank College Alumni Desk hosted an engaging Beyond the Feed
masterclass, on Wednesday, May 28, 2025, featuring Thandolwethu Makhaya, a
business development and Marketing industry expert who successfully transitioned
from an intern to a permanent role in digital marketing. With his expertise and
experience, Thandolwethu shared valuable insights on the importance of visibility on
LinkedIn and social media, as well as how to navigate the ever-changing algorithm
landscape. IIE Rosebank College is a Brand of the Independent Institute of Education.

The masterclass emphasised the significance of authenticity in building a strong online
presence, particularly on platforms like LinkedIn. Thandolwethu's presentation
highlighted the need for professionals to establish a robust network and leverage social
media to increase their visibility to potential employers.

During the Q&A session, a IIE Rosebank College graduate raised a pertinent concern
about the challenges of getting absorbed by companies despite having extensive
experience detailed on their resumes. This concern sparked a thought-provoking
discussion on the importance of online visibility and personal branding in today's digital
age.

Thandolwethu's expertise and passion for digital marketing shone through in his
presentation, providing attendees with actionable tips and strategies to enhance their
online presence. The masterclass served as a reminder that in today's competitive job
market, having a strong online presence is crucial for professionals looking to stand out
and increase their chances of getting noticed by potential employers.

In addition to building a strong online presence, Thandolwethu emphasized the
importance of developing essential skills to survive and thrive in the industry. Skills like
Emotional Intelligence: Understanding and managing your emotions, as well as
empathizing with others, is crucial in building strong relationships with colleagues,
clients, and stakeholders.

While adaptability forces one to adapt to changing circumstances, technologies, and
trends is vital in staying ahead of the curve and remaining relevant in the industry. By
developing these essential skills and building a strong online presence, professionals
can increase their chances of success in the industry and stay ahead of the curve.

The Alumni Office at IIE Rosebank College continues to deliver valuable initiatives that
support the growth and development of its graduates. The Beyond the Feed masterclass
was an excellent example of this commitment, providing attendees with the knowledge
and skills needed to succeed in the ever-evolving industry landscape.