IIE Diploma in Digital Marketing

Overview

If you are a social media fanatic, then this IIE qualification is for you. This diploma in digital marketing course is ideal for students who are curious, creative and love solving problems - and would like to pursue a career in digital marketing. In a highly digital age, this qualification is best suited to keep students abreast in a constantly changing world. If you would like to start with a higher certificate in digital marketing you can consider the IIE Higher Certificate in Digital Marketing. 

• Bloemfontein
• Cape Town 
• Pretoria
• Durban
• Braamfontein
• Pietermartizburg
• Polokwane
• Nelson Mandela Bay 
• Online

Course Outline

Face-to-face: This is a three-year full-time qualification offered by The Independent Institute of Education (The IIE) at IIE Rosebank College. Face-to-face lectures take place during the day on weekdays at the following campuses: Braamfontein, Cape Town, Durban, Polokwane,  Bloemfontein and Pretoria CBD.

Distance (Online): This IIE qualification is available through IIE Distance Learning for individuals wanting to study and work. You can receive Online support from IIE Rosebank College. Speak to one of our student advisors for more information.  

MODULES

Year 1

• Digital and Academic Literacies
• Marketing 1A
• Digital Marketing 1A: Introduction to Digital Marketing
• Introduction to Quantitative Thinking and Techniques
• Business Management 1A
• Marketing 1B
• English Language Practice A
• Digital Marketing 1B: Introduction to the Digital Marketing Plan

Year 2

• Digital Marketing 2A: Content Marketing and Digital Copywriting
• Digital Marketing 2B: Email Marketing
• Introduction to Web Development
• Digital Customer Experience Management
• Digital Marketing 2C: Paid Search Marketing
• Digital Marketing 2D: Social Media Marketing
• Search Engine Optimisation
• Work Integrated Learning 1

Year 3

• Digital Advertising
• Digital Marketing 3A
• Introduction to Statistics
• Digital Marketing Research
• Digital Communication Law
• Work Integrated Learning 2
• Data Analytics for Digital Marketing
• Digital Marketing 3B: Trends and Developments

Admission Requirements

Minimum Admission Requirements

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Important Information

• To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

We've got your back!

All our IIE Rosebank College registered students get free software. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can  access the software online using their RCCONNECT email addresses on office 365 or visit the campus IT Department to get FTP access to download the software.

DEVICE REQUIREMENTS 

DEVICE AND CONNECTIVITY SPECIFICATIONS REQUIRED FOR ONLINE STUDY:

• Reliable internet connection (we recommend 5-10 GB of data per month and an internet speed of at least 0.15 Mbps)
• Desktop PC or laptop with at least an i3 processor and 4GB RAM memory
• Windows 8 or macOS 10.15 (Microsoft Office 365 is available as a free download for IIE students), and Google Chrome, Microsoft Edge Chromium or Firefox
• A working webcam and microphone
• An uninterrupted power supply is also highly recommended

EXAMINATIONS

Exams are written at an exam centre and, in some instances, online. These details will be specified in your programme assessment schedule.

NB: this information is accurate at the time of publication. The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.

Course Accreditation

The IIE Diploma in Digital Marketing is accredited by the Council on Higher Education (CHE) and is registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 360-credit qualification on Level 6 (SAQA ID No:  117910). On successful completion you will receive a Diploma in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.

Pathways

The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered by The IIE at IIE Rosebank College, that enable access to higher-level qualifications.  Speak to the student advisor for more information.