Skip to main content


IIE Diploma in Digital Marketing

This qualification is ideal for students who are curious, creative and love solving problems - and would like to pursue a career in digital marketing.


If you are a social media fanatic, then this IIE qualification is for you. This diploma in digital marketing course is ideal for students who are curious, creative and love solving problems - and would like to pursue a career in digital marketing. In a highly digital age, this qualification is best suited to keep students abreast in a constantly changing world. If you would like to start with a higher certificate in digital marketing you can consider the IIE Higher Certificate in Digital Marketing. 

  • Bloemfontein
  • Cape Town 
  • Pretoria
  • Durban
  • Braamfontein
  • Pietermartizburg
  • Polokwane
  • Nelson Mandela Bay 
  • Online

Course Outline

Face-to-face: This is a three-year full-time qualification offered by The Independent Institute of Education (The IIE) at IIE Rosebank College. Face-to-face lectures take place during the day on weekdays at the following campuses: Braamfontein, Cape Town, Durban, Polokwane,  Bloemfontein and Pretoria CBD.

Distance (Online): This IIE qualification is available through IIE Distance Learning for individuals wanting to study and work. You can receive Online support from IIE Rosebank College. Speak to one of our student advisors for more information.  


Year 1

  • Digital and Academic Literacies
  • Marketing 1A
  • Digital Marketing 1A: Introduction to Digital Marketing
  • Introduction to Quantitative Thinking and Techniques
  • Business Management 1A
  • Marketing 1B
  • English Language Practice A
  • Digital Marketing 1B: Introduction to the Digital Marketing Plan

Year 2

  • Digital Marketing 2A: Content Marketing and Digital Copywriting
  • Digital Marketing 2B: Email Marketing
  • Introduction to Web Development
  • Digital Customer Experience Management
  • Digital Marketing 2C: Paid Search Marketing
  • Digital Marketing 2D: Social Media Marketing
  • Search Engine Optimisation
  • Work Integrated Learning 1

Year 3

  • Digital Advertising
  • Digital Marketing 3A
  • Introduction to Statistics
  • Digital Marketing Research
  • Digital Communication Law
  • Work Integrated Learning 2
  • Data Analytics for Digital Marketing
  • Digital Marketing 3B: Trends and Developments

Admission Requirements

Minimum Admission Requirements

NSC: Diploma with 30%
NC(V): Diploma pass with 40%
SC: Endorsement -none with 33.3%
SC(a): Diploma pass A minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC.
International A SAQA Evaluation Certificate with NSC L4 equivalence with at least 40% or equivalent for English.
Alternatively, a cognate Higher Certificate (or equivalent) or Advanced Certificate may satisfy the minimum admission requirements to diploma studies. If discipline not cognate, at least 20% of credits must be academic literacy or numeracy related.


Senate Discretionary Admissions

Mature Age Exemption

Candidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years' work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR Candidates must have attained the age of 45 before or during the first year of registration.

Recognition of Prior Learning (RPL)    ​    

Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010). 

USAf approved cognate foundation programme

Candidates who have completed an USAf approved cognate foundation programme from a registered and accredited provider may be admitted.

Transfer students

Candidates who have successfully completed at least 120 credits on the first year of a cognate 3- year diploma may be admitted.  However, if a student completed less than 120 credits, the admission criteria on the NSC or equivalent or higher certificate or advanced certificate apply.    ​

OQSF qualifications

Candidates with an OQSF Level 5 cognate qualification may be admitted, provided the OQSF qualification has at least 120 credits at NQF Level 5.

Important Information

  • To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

We've got your back!

All our IIE Rosebank College registered students get free software. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can  access the software online using their RCCONNECT email addresses on office 365 or visit the campus IT Department to get FTP access to download the software.

To get the best out of the blended learning experience, you will need the following minimum requirements: a computer or laptop with WI-FI, Windows 10 or higher, Intel Pentium 4 Processor or Higher, 1 gigahertz (GHz) or faster processor or a System on a Chip (SoC), 1 gigabyte (GB) for 32-bit or 2 GB for 64-bit (Or Higher) for your RAM, 16 GB for 32-bit OS 32 GB for 64-bit OS (or Higher) Hard Drive space, DirectX 9 or later with WDDM 1.0 driver for your Graphics card, and a Screen Resolution of a minimum 1280 x 800

NB: this information is accurate at the time of publication. The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.



R3 392


R30 528


R33 920


R3 864

11 MONTHLY INSTALLMENTS 1st instalment due 28 Feb

R3 161


R38 640


R2 592


R23 328


R25 920


R2 976

11 MONTHLY INSTALLMENTS 1st instalment due 28 Feb

R2 435


R29 760

CASH FEE per Module

R2 530

Deposit per module


5 x monthly instalments


TERMS FEE per module

R2 860

Course Accreditation

The IIE Diploma in Digital Marketing is accredited by the Council on Higher Education (CHE) and is registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 360-credit qualification on Level 6 (SAQA ID No:  117910). On successful completion you will receive a Diploma in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.


The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered by The IIE at IIE Rosebank College, that enable access to higher-level qualifications.  Speak to the student advisor for more information. 

Qualification Overview

IIE Diploma in Digital Marketing


3 years

Course Type


Study Options

Online & Campus


Level 6