The purpose of this IIE qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field. Learners will be able to understand digital marketing practices and techniques, including the role and practice of communication, marketing, and campaign planning. This will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment.
SKILLS YOU WILL DEVELOP
This IIE qualification will provide learners with the conceptual tools and practical techniques required in the digital marketing field. Through studying the qualification, learners will obtain introductory knowledge, cognitive and conceptual tools and practical techniques to be successful in a career within the digital marketing environment.
- Digital Marketing Assistant
- Digital Marketing Administrator
- Email Marketing Assistant
- Email Marketing Administrator
- E-commerce Assistant
- E-commerce Administrator
- Social Media Consultant
- Social Media Administrator
Full-time: This is a one-year full-time qualification offered by The Independent Institute of Education (The IIE) at Rosebank College. Lectures take place during the day on weekdays. Qualification offered at the following campuses: Braamfontein, Cape Town, Durban CBD, Pretoria CBD, Bloemfontein, Pietermaritzburg, Nelson Mandela Bay, and Polokwane.
Distance/Online: This qualification can also be completed on the distance learning option. Students have an option to register for a minimum of two modules per semester or 4 four modules per year.
THE WEIGHT YOUR FUTURE QUALIFICATION CARRIES
This higher certificate is accredited by the Council on Higher Education (CHE) and registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 120 credit qualification on Level 5 (SAQA ID NO: 111345). On successful completion, you will receive a Higher Certificate in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.
STUDY FURTHER WITH IIE PATHWAYS
The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree. There are several pathways offered at IIE Rosebank College that enable access to higher-level qualifications. Speak to the student advisor for more information.