Higher Certificate in Digital Marketing

Programme Type: Higher Certificate

​The purpose of this IIE qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field. This digital marketing course will enable learners to understand digital marketing practices and techniques, including the role and practice of communication, marketing and campaign planning, this will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment.

  • Industry: Commerce
  • Duration: 1 Year
  • SAQA: 111345
  • NQF: Level 5
  • Credits: 120
SKILLS YOU WILL DEVELOP

This IIE qualification will provide learners with the conceptual tools and practical techniques required in the digital marketing field. Through studying the IIE qualification, learners will obtain introductory knowledge, cognitive and conceptual tools, and practical techniques to be successful in a career within the digital marketing environment.

POSSIBLE CAREERS

  • Digital Marketing Assistant
  • Digital Marketing Administrator
  • Email Marketing Assistant
  • Email Marketing Administrator
  • E-commerce Assistant
  • E-commerce Administrator
  • Social Media Consultant
  • Social Media Administrator


ADMISSION REQUIREMENTS
Minimum Admission Requirements EnglishNotes
NSC: HC pass with30% 
NC(V): HC pass 40% 
SC: Endorsement -none

 

33.3%

 
SC(a): HC pass withA minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC                                                                                                                                                  
InternationalA SAQA Evaluation Certificate with NSC Level 4 equivalence with at least 30 % or equivalent for English.
 
Senate Discretionary AdmissionsMature Age ExemptionCandidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years' work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR Candidates must have attained the age of 45 before or during the first year of registration.
Recognition of Prior Learning (RPL)Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
General Education Development (GED) - An USA qualification developed by the American Council on Education (ACE)Candidates with a GED qualification may be admitted if they have a SAQA Evaluation Certificate with NSC L4 equivalence, as well as minimum score of 145 out of 200 for all 4 GED subjects.
OQSF QualificationsCandidates with an OQSF Level 5 or N4-N6 qualifications or combination of N3 and SC subjects, or an NSC (FET Colleges) with N3 subjects may be admitted to Higher Certificate Studies.


COURSE OUTLINE

Face-to-face: This is a one-year full-time qualification offered by The Independent Institute of Education (The IIE) at IIE Rosebank College. Face-to-face lectures take place during the day on weekdays. Qualification offered at the following campuses: Braamfontein, Bloemfontein, Durban CBD, Pretoria CBD, Pietermaritzburg, and Polokwane.

Distance/Online: This IIE qualification is available through IIE Distance Learning for individuals wanting to study and work. Speak to one of our student advisors for more information.

MODULES

  • Digital and Academic Literacies
  • Marketing 1
  • Digital Marketing 1A
  • Introduction to Quantitative Thinking and Techniques
  • Digital Marketing 1B
  • Marketing in the 21st Century
  • Work Integrated Learning
  • Introduction to Web Development


TUITION FEES

APPLICATION FEE

SOUTH AFRICANS CITIZENS

  • Early Bird Application Fee R150 (Payable by 31 December) | Late Application Fee R300 (1 January to 28 February), non-refundable.

INTERNATIONAL STUDENT APPLICATION FEE

  • Application Fee R3 500

PRE-REGISTRATION FEE

  • *R300 All modes

DEPOSIT

  • Full-Time R1 600

*TUITION FEE

  • Cash Fee: R22 190  
  • Total Term Fee: R24 890 | Instalment (11 Months) R2 090 
  • Fees for Bloemfontein, Nelson Mandela Bay, Polokwane, Pietermaritzburg: Cash Fee: R19 990 | Total Term Fee: R22 690, Instalment (11 Months) R1 890.

*Ts & Cs Apply. Please ensure you consult a student advisor before registering to confirm fee and admission requirements. Returning Students,  please contact your campus for full registration details. Please note all early bird fees expire on 31 December, do take note when you apply or register.



ACCREDITATION

This higher certificate is accredited by the Council on Higher Education (CHE) and registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 120 credit qualification on Level 5 (SAQA ID NO: 111345). On successful completion, you will receive a Higher Certificate in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.

INTERNATIONAL STUDENTS

If you are an international student, you must ensure that:

  • you have an equivalent qualification to the aforementioned;

  • your equivalent qualification is evaluated by the South African Qualifications Authority (SAQA);

  • you have a valid study visa issued in the name of The Independent Institute of Education (The IIE) that covers the duration of your studies.

  • An USAf Exemption Certificate is required   -   the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.

 


IMPORTANT INFORMATION

IMPORTANT INFORMATION 

  • To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.
  • This information is valid for the 2022 academic year only.
  • Free software is available to all registered IIE Rosebank College students. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can access the software using their RCONNECT email address at FTP//10.118.180.17/.
  • The fees for all Online IIE qualifications include prescribed textbooks supplied in e-book format. Where an e-book is not available, the prescribed textbook will be provided in an alternate format.

 PROGRAMME REQUIREMENTS FOR BLENDED LEARNING

To get the best out of the blended learning experience, you will need a computer or laptop with WIFI, Windows 8.1 or higher, Intel Pentium 4 Processor or higher, 1Ghz Processor or higher, 4 GB RAM or higher, 3 GB of available disk space, and a screen resolution of a minimum 1280 x 800.

 NB: this information was accurate at the time of publication.  The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.



PATHWAYS

​The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered at IIE Rosebank College that enable access to higher-level qualifications.  Speak to the student advisor for more information. 

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