Diploma in Digital Marketing

Programme Type: Diploma

If you are a social media fanatic, then this IIE qualification is for you. This diploma in digital marketing course is ideal for students who are curious, creative and love solving problems - and would like to pursue a career in digital marketing. In a highly digital age, this qualification is best suited to keep students abreast in a constantly changing world. If you would like to start with a higher certificate in digital marketing you can consider the IIE Higher Certificate in Digital Marketing. 

  • Industry: Commerce
  • Duration: 3 years
  • SAQA: 117910
  • NQF: Level 6
  • Credits: 360
Graduates of The IIE Diploma in Digital Marketing will be equipped with a diverse range of skills such as data analysis, copywriting, search engine optimisation (SEO), email marketing, digital advertising, content creation and basic design skills.


  • Digital Marketing Coordinator
  • Social Media Designer
  • Social Media Marketer
  • Digital Marketing Assistant


Minimum Admission Requirements




NSC: Diploma with



NC(V): Diploma pass with



SC: Endorsement -none with




SC(a): Diploma pass

A minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC.

A SAQA Evaluation Certificate with NSC L4 equivalence with at least 40% or equivalent for English.


Refer to the International Admissions Spreadsheet.

Alternatively, a cognate Higher Certificate (or equivalent) or Advanced Certificate may satisfy the minimum admission requirements to diploma studies.

If discipline not cognate, at least 20% of credits must be academic literacy or numeracy related.


Senate Discretionary Admissions

Mature Age Exemption

Candidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years’ work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR Candidates must have attained the age of 45 before or during the first year of registration.

Recognition of Prior Learning (RPL)

Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).

USAf approved cognate foundation programme

Candidates who have completed an USAf approved cognate foundation programme from a registered and accredited provider may be admitted.

Transfer students

Candidates who have successfully completed at least 120 credits on the first year of a cognate 3- year diploma may be admitted.  However, if a student completed less than 120 credits, the admission criteria on the NSC or equivalent or higher certificate or advanced certificate apply.

OQSF qualifications

Candidates with an OQSF Level 5 cognate qualification may be admitted, provided the OQSF qualification has at least 120 credits at NQF Level 5.


Full-time: This is a three-year full-time qualification offered by The Independent Institute of Education (The IIE) at IIE Rosebank College. Full-time lectures take place during the day on weekdays at the following campuses: Braamfontein, Bloemfontein, Pretoria CBD, Cape Town, Durban, Polokwane, Pietermaritzburg, and Nelson Mandela Bay.


Year 1

  • Digital and Academic Literacies
  • Marketing 1A
  • Digital Marketing 1A: Introduction to Digital Marketing
  • Introduction to Quantitative Thinking and Techniques
  • Business Management 1A
  • Marketing 1B
  • English Language Practice A
  • Digital Marketing 1B: Introduction to the Digital Marketing Plan

Year 2

  • Digital Marketing 2A: Content Marketing and Digital Copywriting
  • Digital Marketing 2B: Email Marketing
  • Introduction to Web Development
  • Digital Customer Experience Management
  • Digital Marketing 2C: Paid Search Marketing
  • Digital Marketing 2D: Social Media Marketing
  • Search Engine Optimisation
  • Work Integrated Learning 1

Year 3

  • Digital Advertising
  • Digital Marketing 3A
  • Introduction to Statistics
  • Digital Marketing Research
  • Digital Communication Law
  • Work Integrated Learning 2
  • Data Analytics for Digital Marketing
  • Digital Marketing 3B: Trends and Developments



  • Early Bird Application Fee R150 (Payable by 31 December) | Late Application Fee R300 (1 January to 28 February), non-refundable.


  • Application Fee R3 500


  • *R300 All modes


  • Full-Time R1 600


  • Cash Fee: R30 490
  • Total Term Fee: R34 350 | Instalment (11 Months) R2 950
  • Fees for Bloemfontein, Nelson Mandela Bay, Polokwane, Pietermaritzburg: Cash Fee: R22 990 | Total Term Fee: 25 990, Instalment (11 Months) R2 190. 

*Ts & Cs Apply. Please ensure you consult a student advisor before registering to confirm fee and admission requirements. Returning Students,  please contact your campus for full registration details. Please note all early bird fees expire on 31 December, do take note when you apply or register.


The IIE Diploma in Digital Marketing is accredited by the Council on Higher Education (CHE) and is registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 360-credit qualification on Level 6 (SAQA ID No:  117910). On successful completion you will receive a Diploma in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.


If you are an international student, you must ensure that:

  • you have an equivalent qualification to the aforementioned;

  • your equivalent qualification is evaluated by the South African Qualifications Authority (SAQA);

  • you have a valid study visa issued in the name of The Independent Institute of Education (The IIE) that covers the duration of your studies.

  • An USAf Exemption Certificate is required   -   the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.


To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

This information is valid for the 2022 academic year only.

Free software is available to all registered IIE Rosebank College students. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can access the software using their RCONNECT email address at FTP//

The fees for all Online IIE qualifications include. prescribed textbooks supplied in e-book format. Where an e-book is not available, the prescribed textbook will be provided in an alternate format.


To get the best out of the blended learning experience, you will need a computer or laptop with WIFI, Windows 8.1 or higher, Intel Pentium 4 Processor or higher, 1Ghz Processor or higher, 4 GB RAM or higher, 3 GB of available disk space, and a screen resolution of a minimum 1280 x 800.

NB: this information is accurate at the time of publication. The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.

The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree. There are several pathways offered at IIE Rosebank College that enable access to higher-level qualifications. Speak to the student advisor for more information.
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