Are you looking to pursue a career in PR, would you like to work as a media liaison? This IIE qualification aims to provide the graduate with the necessary skills to follow a career in Public Relations. This qualification considers professional practice within the public relations sector as being a very important part of the communication environment and particularly specialising in public relations. The qualification provides students with the skills needed to co-ordinate and manage the broad spectrum of public relations in a professional manner, at a technical, managerial and strategic level.​​​​​​​​​​​​​​​​​​​​​


Qualifying students are employable in various corporate, parastatal, governmental, public relations consultancies and conferencing venues, within a range of industries, as junior public relations practitioners and coordinators.


This qualification will provide the required communication skills and knowledge that modern businesses now demand for new employees entering the workplace, by combining public relations skills with business practice. The specific selection of subjects in this course aims to prepare the student to take up a position in any modern business or office, which requires a high level of communication competence to serve the needs of a communication driven organisation.


Full-time: This is a three year full-time qualification offered by The Independent Institute of Education (The IIE) at Rosebank College. Full-time lectures take place during the day on weekdays. Qualification offered at the following campuses: Braamfontein, Bloemfontein, Cape Town, Durban CBD, Polokwane,Pietermaritzburg, Port Elizabeth and Pretoria CBD.


This Diploma is accredited by the Council on Higher Education (CHE). It is also registered with the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) at Level 6 (SAQA ID NO: 88523). On successful completion you will receive a Diploma in Public Relations from The Independent Institute of Education (The IIE), the leading registered private provider of higher education in South Africa. ​


Use this Diploma as a stepping stone to furthering your academic career. Once you qualify, you will have the wonderful opportunity of studying further The IIE Bachelor of Business Administration Degree or The IIE Bachelor of Public Administration through Rosebank College.


 To register, you must meet one of the following entry requirements:

• A National Senior Certificate (NSC) with Diploma admission- A minimum of 30 % for English coupled with a minimum of 40% for four x 20 credit subjects is required; OR
• A National Certificate (Vocational) NC(V) with Diploma admission – A minimum of 50 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation – a minimum of 60% in the three compulsory and 50% in one vocational subjects is required; OR
• A Senior Certificate (SC) (without endorsement) or equivalent– A minimum of five of the required six subjects must be passed; OR
• Alternatively, a Higher Certificate (or equivalent) or Advanced Certificate in a cognate field may satisfy the minimum admission requirements to diploma 

Mature Age Exemption:

• Candidates must have attempted the  Senior Certificate, attained the age of 23 before or during the first year of registration with three years’ work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR
• Candidates must have attained the age of 45 before or during the first year of registration.

RPL – demonstrate suitability for admission in terms of Senate’s resolution 6.6 of 20 October 2005 which allows for Senate’s discretionary conditional admission (if applicable).

If you are an international student, you must ensure that:

  • you have an equivalent qualification to the aforementioned;
  • your equivalent qualification is e​valuated by the South African Qualifications Authority (SAQA);
  • you have a valid stu​dy visa issued in the name of The Independent Institute of Education (The IIE) that covers the duration of your studies.



Programme Type



  • ​​​​​​​​​Introduction to Personal Computing
  • The Practice of Public Relations 1A and 1B
  • Communication Science 1
  • Business Communication C
  • Public Relations 1A and 1B
  • Introduction to Publishing
  • Introduction to Project Management
  • Work Integrated Learning 1 
  • Public Relations 2A and 2B
  • The Practice of Public Relations 2A and 2B
  • Business Management 1A and 1B
  • Communication Science 2
  • Marketing Communication 1
  • Media Law and Ethics
  • Work Integrated Learning 2
  • Public Relations 3A and 3B
  • The Practice of Public Relations 3A and 3B
  • Business Management 2A and 2B
  • Strategic Communication
  • Communication Science 3
  • Work Integrated Learning 3
​​In order to be awarded this qualification, you must have achieved a minimum final year mark of fifty percent (50%) for each module of the programme, and have met all Work Integrated Learning requirements.​​ ​ In some, but limited instances some modules may change. At the time of registration, please check that the entry requirements and fees have not changed.​​

The Independent Institute of Education’s official prospectus is available on and on the library webpage. Information in this prospectus takes precedence over other programme and qualification information provided​.​