The IIE Bachelor of Business Administration in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organisation.




Upon graduating, IIE graduates will be able to strategically analyse and solve business problems within the disciple of marketing. Furthermore, IIE graduates will be adequately prepared to make innovative decisions that are critical to the development and implementation of a variety of solutions for modern business ventures within the area of marketing.



  • Marketing Management Practitioner
  • Marketing Consultant
  • Marketing Researcher
  • Digital Marketer
  • Sales Managers
  • Customer Relations Manager 


Full-time: This is a three -year full-time qualification offered by The Independent Institute of Education (The IIE) at Rosebank College. Full-time lectures take place during the day on weekdays at the following campuses: Braamfontein, Pretoria CBD, Cape Town, Durban.

Online/Distance: This IIE qualification is available through IIE Distance Learning for individuals wanting to study and work. Speak to one of our student advisors for more information.



The IIE Bachelor of Business Administration in Marketing is accredited by the Council on Higher Education (CHE) and is registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 360-credit qualification on Level 7 (SAQA ID No: 101591). On successful completion you will receive a Degree in Bachelor of Business Administration in Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.



The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered at IIE Rosebank College that enable access to higher-level qualifications.  Speak to the student advisor for more information. 

Minimum Admission Requirements:

To register, you must meet one of the following entry requirements:

A National Senior Certificate (NSC) with Bachelor admission -  A minimum of 30 % for English is required coupled with a minimum of 50% in four recognised 20-credit NSC subjects (Exl. LO);

A National Certificate (Vocational) NC(V) with Bachelor admission – A minimum of 60 % for English with a minimum of 60 % in either Mathematics or Mathematics Literacy, a minimum of 60% in Life Orientation with a minimum of 70 % in the  four  vocational subjects;

A Senior Certificate (SC) (with endorsement);

A Senior Certificate (SC) with Bachelor admission

Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma in a cognate field may satisfy the minimum admission requirements to degree studies.

Alternatively, If discipline not cognate at least 20% of credits must be academic literacy or numeracy related.

Other qualifications

If discipline not cognate at least 20% of credits must be academic literacy or numeracy related

​Mature Age Exemption:

  • Candidates having attained the age of 23 before or during the first year of registration with a  Senior Certificate with a minimum of 40% in at least four higher or standard grade subjects, at least three of which shall have been passed simultaneously and one of which shall be a recognised higher grade subject; OR Candidates must have attained the age of 45 before or during the first year of registration. 
  • An USAf Exemption Certificate is required

Recognition of Prior Learning (RPL):

  • Candidates must demonstrate suitability for admission in terms of Senate’s resolution 6.6 of 20 October 2005 which allows for Senate’s discretionary conditional admission (if applicable).

School of Tomorrow (SOT)
(last date of achievement 30 June 2019):

Candidates who have successfully completed an SOT qualification may be conditionally admitted directly into the 1st year of the degree, provided that they have:
    a) submitted their SOT certificate along with a statement of results and have achieved at least 50 % in 4 recognised 20-      credit NSC subjects - using the SOT National Conversion Table;
    b) achieved the following for the National Benchmark Tests (NBT)- AQL: - Academic Literacy (AL) score of at least 51          AND an Quantitative Literacy (QL) score of at least 38

An USAf Exemption Certificate is required   -   the Office of the Registrar will facilitate, on behalf of the student, an application for a degree exemption certificate to USAf, once the student has provided proof of payment to USAf.

​Minimum Admission Requirements for International Students:

  • An USAf Exemption Certificate to degree studies is required.
  • A valid study visa issued in the name of The Independent Institute of Education (The IIE) that covers the duration of your studies. 



Programme Type



  • Business Management 1A
  • Business Management 1B
  • Economics 1A
  • Economics 1B
  • Accounting 1A
  • Accounting 1B
  • Introduction to Marketing Theory and Practice
  • Human Resource Management 

  • Marketing 2A
  • Marketing 2B
  • Business Management 2A
  • Business Management 2B
  • Digital Marketing 2A
  • Digital Marketing 2B
  • Business Law
  • Consumer and Buyer Behaviour

  • Business Management 3A
  • Business Management 3B
  • Integrated Marketing Communications
  • Marketing 3A
  • Marketing 3B
  • Marketing Research
  • Marketing Research Practice
  • Work Integrated Learning

To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

 This factsheet is valid for the 2021 academic year only.

The fees for all Online IIE qualifications include textbooks (ebooks).

  • Free software is available to all registered IIE Rosebank College students. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can access the software using their RCONNECT email address at FTP//

NB: this fact sheet is accurate at the time of publication.  The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason."