The IIE Bachelor of Business Administration in Marketing will prepare you to succeed in the ever-changing global business environment by helping you to develop an understanding of all aspects of the marketing function within an organisation.

 

SKILLS YOU WILL DEVELOP

 

Upon graduating, IIE graduates will be able to strategically analyse and solve business problems within the disciple of marketing. Furthermore, IIE graduates will be adequately prepared to make innovative decisions that are critical to the development and implementation of a variety of solutions for modern business ventures within the area of marketing.

 

POSSIBLE CAREERS

  • Marketing Management Practitioner
  • Marketing Consultant
  • Marketing Researcher
  • Digital Marketer
  • Sales Managers
  • Customer Relations Manager 

DURATION

Full-time: This is a three -year full-time qualification offered by The Independent Institute of Education (The IIE) at Rosebank College. Full-time lectures take place during the day on weekdays at the following campuses: Braamfontein, Pretoria CBD, Cape Town, Durban.

Online/Distance: This IIE qualification is available through IIE Distance Learning for individuals wanting to study and work. Speak to one of our student advisors for more information.

 

THE WEIGHT YOUR FUTURE QUALIFICATION CARRIES

The IIE Bachelor of Business Administration in Marketing is accredited by the Council on Higher Education (CHE) and is registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 360-credit qualification on Level 7 (SAQA ID No: 101591). On successful completion you will receive a Degree in Bachelor of Business Administration in Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.

 

STUDY FURTHER WITH IIE PATHWAYS

The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered at IIE Rosebank College that enable access to higher-level qualifications.  Speak to the student advisor for more information. 


Minimum Admission Requirements EnglishNotes
NSC: Bachelor pass with30% 
NC(V): Bachelor pass with 50% 
SC: Endorsement with
33.3% 
SC(a): Bachelor passA minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC
InternationalAn USAf Exemption Certificate is required meeting the English requirements.
A cognate Higher Certificate OR cognate 240 credit Diploma OR an Advanced Certificate OR 360 credit Diploma may satisfy the minimum admission requirements to degree studies.If discipline not cognate at least 20% of credits must be academic literacy or numeracy related.
 
Senate Discretionary AdmissionsMature Age Exemption

Candidates having attained the age of 23 before or during the first year of registration with a  Senior Certificate with a minimum of 40% in at least four higher or standard grade subjects, at least three of which shall have been passed simultaneously and one of which shall be a recognised higher grade subject; OR Candidates must have attained the age of 45 before or during the first year of registration.

 

An USAf Exemption Certificate is required.

Senate Discretionary Mature Age Admission for students with a Senior Certificate with endorsementCandidates 23 years and older at point of registration, with an endorsed Senior Certificate can be accepted on a senate discretionary mature age admission. Their academic progress will be tracked and reported at Senate. An USAf Exemption Certificate is not required.
Recognition of Prior Learning (RPL)Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
USAf approved cognate foundation programme

Candidates who have completed an USAf approved cognate foundation programme from a registered and accredited provider may be admitted.

 

An USAf Exemption Certificate is required   -   the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.

Transfer studentsCandidates who have successfully completed at least 120 credits on the first year of a cognate degree may be admitted.  However, if a student completed less than 120 credits, the admission criteria on the NSC or equivalent apply.
OQSF qualifications

Candidates with an OQSF Level 5 cognate qualification may be admitted, provided the OQSF qualification has at least 120 credits at NQF Level 5.

An USAf Exemption Certificate is required   -   the Office of the Registrar will facilitate, on behalf of the student, an application for degree admission to USAf, once the student has provided proof of payment to USAf.

General Education Development (GED) - An USA qualification developed by the American Council on Education (ACE)Candidates with a GED qualification may be admitted if they have an USAf Foreign Conditional Exemption Certificate as well as NBT: AQL results and have obtained a score of at least 51 for Academic Literacy (AL) and a score of at least 40 for Quantitative Literacy (QL).


Candidates having attained the age of 23 before or during the first year of registration with a  Senior Certificate with a minimum of 40% in at least four higher or standard grade subjects, at least three of which shall have been passed simultaneously and one of which shall be a recognised higher grade subject; OR Candidates must have attained the age of 45 before or during the first year of registration.

 

An USAf Exemption Certificate is required.


  • An USAf Exemption Certificate is required meeting the English requirements.

Industry

Commerce

Programme Type

Degree

COURSE OUTLINE

  • Business Management 1A
  • Business Management 1B
  • Economics 1A
  • Economics 1B
  • Accounting 1A
  • Accounting 1B
  • Introduction to Marketing Theory and Practice
  • Human Resource Management 
  • Marketing 2A
  • Marketing 2B
  • Business Management 2A
  • Business Management 2B
  • Digital Marketing 2A
  • Digital Marketing 2B
  • Business Law
  • Consumer and Buyer Behaviour
  • Business Management 3A
  • Business Management 3B
  • Integrated Marketing Communications
  • Marketing 3A
  • Marketing 3B
  • Marketing Research
  • Marketing Research Practice
  • Work Integrated Learning

To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

 This factsheet is valid for the 2021 academic year only.

The fees for all Online IIE qualifications include textbooks (ebooks).

  • Free software is available to all registered IIE Rosebank College students. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can access the software using their RCONNECT email address at FTP//10.118.180.17/.

NB: this fact sheet is accurate at the time of publication.  The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason."