The IIE'S Rosebank College was once again awarded as the coolest college in South Africa, in the 2018 Sunday Times
Generation Next Youth Survey. The announcement was made at the Sandton Convention Centre in Johannesburg on 14 June 2018.
Now in its 14th year, the Sunday Times Generation Next Youth survey, in association with leading youth market specialists,
HDI Youth Marketeers polls more than twelve thousand youths from around the country, across more than seventy categories,
and is considered the leading barometer of what SA's kids, teens and young adults find on-trend and aspirational.
"What makes our brand very cool is that we have a lot of very humble people who work very hard that love the youth," says
Daphne Mphaga, National Marketing Manager at Rosebank College. "Winning this award makes us want to work harder, and
do more to give our young people the tools needed to become positive contributors to South Africa and the world at large," adds Mphaga.
These awards offer great insight into how the youth perceive and attribute value to brands in a highly competitive market. It's always
important for brands to understand how a very switched-on youth segment makes decisions, as they'll soon be the income-earners of tomorrow.
"As a youth brand, the IIE's Rosebank College is committed to understanding what makes our young people tick, and we are constantly looking
at ways to stay relevant," adds Mphaga.
About IIE Rosebank College
The IIE Rosebank College is dedicated to providing students with a solid foundation, creating future thinkers to build successful careers.
Rosebank College is an educational brand of The Independent Institute of Education (The IIE) which is registered with the Department of
Higher Education and Training as a private higher education institution. The IIE quality, accredited courses enable you to thrive in today's
working world. Whether you study at our Braamfontein, Bloemfontein, Pietermaritzburg, Pretoria CBD, Pretoria Sunnyside or Durban campuses,
and enrol for a degree, diploma or higher certificate.
We are a worthy higher education partner for all students who entrust us with their career development.