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A strong brand stands out in the crowd. Each professional has a story to tell, goals, skills, and areas of expertise to share.

 

Personal branding is one's story. It is who you are, what you stand for, what you value, and how you embrace those values. This story can play a role in boosting your career. Developing a personal brand may sound challenging, but here are some tips to help you create an authentic personal brand - and amplify your career in the process.

 

FIGURE OUT WHO YOU ARE

To build a personal brand that reflects your profesional and personal identity, you first need to

know who you are, Create a list of your personal strengths and weaknesses.

Ask yourself the following quetions:

•       Which areas do I excel in?

•       What motivates me?

•       Things I can spend hours on without feeling overwhelmed or tired?

•       What are things that seem to drain your energy?

•       What are things that others have complimented me on?

 

If you are struggling to answer these questions, ask friends, family, and co-workers how they would describe you. Choose an area you like to focus on and let it evolve.


GROW YOUR ONLINE PRESENCE

Your online presence must be engaging to bring managers and others - even if you not looking for a job. Here are some platforms to help tell your story.

LinkedIn

Participate in groups, make introductions with people who interest you, and ask for (and give)

recommendations.

 

Twitter

Build upon your industry expertise, incorporate your personal brand on the bio, then use hashtags

of your niche, follow leaders, and retweet top industry stories.

 

Personal website/portfolio

Create your site Squarespace, WordPress, among others.

 

DECIDE WHAT YOU WANT TO BE KNOWN FOR

Your personal brand is who you are and a roadmap of where you want to go. Determine where you want to be in five or ten years - and the things you want to be known for - this can help you better decide what steps you need to take to get there.

REMEMBER

Your personal brand is not only what is online, but how you carry yourself around at work, school,

home, even your daily commute.

 

"Your Reputation is everything."

Every task you are involved in, do it as a leader. That is part of your brand. Strong leaders exist from every level, "Leadership comes from how you behave, how you act, and how you inherently interact with people,". "That's real leadership." The story you tell, along with those everyday interactions, define your personal brand,

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