The purpose of this IIE qualification is to develop learners who can demonstrate introductory knowledge and skills in the digital marketing field. Learners will be able to understand digital marketing practices and techniques, including the role and practice of communication, marketing and campaign planning, this will enable learners to apply their knowledge and skills in the dynamic and agile digital marketing environment.

SKILLS YOU WILL DEVELOP

 

This IIE qualification will provide learners with the conceptual tools and practical techniques required in the digital marketing field. Through studying the qualification, learners will obtain introductory knowledge, cognitive and conceptual tools and practical techniques to be successful in a career within the digital marketing environment.

POSSIBLE CAREERS

  • Digital Marketing Assistant
  • Digital Marketing Administrator
  • Email Marketing Assistant
  • Email Marketing Administrator
  • E-commerce Assistant
  • E-commerce Administrator
  • Social Media Consultant
  • Social Media Administrator

DURATION

Full-time: This is a one-year full-time qualification offered by The Independent Institute of Education (The IIE) at Rosebank College. Lectures take place during the day on weekdays. Qualification offered at the following campuses: Braamfontein, Cape Town, Durban CBD, Pretoria CBD, Bloemfontein, Pietermaritzburg, Port Elizabeth and Polokwane.

Distance/Online: This qualification can also be completed on the distance learning option. Students have an option to register for a minimum of two modules per semester or 4 four modules per year.

THE WEIGHT YOUR FUTURE QUALIFICATION CARRIES

This higher certificate is accredited by the Council on Higher Education (CHE) and registered by the South African Qualifications Authority (SAQA) on the National Qualifications Framework (NQF) as a 120 credit qualification on Level 5 (SAQA ID NO: 111345). On successful completion, you will receive a Higher Certificate in Digital Marketing from The Independent Institute of Education (The IIE), a leading registered private provider of higher education in South Africa.

STUDY FURTHER WITH IIE PATHWAYS

The Independent Institute of Education (THE IIE) offers you the opportunity to start with a higher certificate and progress into a diploma or degree.  There are several pathways offered at IIE Rosebank College that enable access to higher-level qualifications.  Speak to the student advisor for more information. 


Minimum Admission Requirements EnglishNotes
NSC: HC pass with30% 
NC(V): HC pass with 40% 
SC: Endorsement -none33.3% 
SC(a): HC pass withA minimum of 30% in LOLT in NSC/ SC(a) OR with a min. of 33.3% in SC
InternationalA SAQA Evaluation Certificate with NSC L4 equivalence with at least 30% or equivalent for English.
 
Senate Discretionary AdmissionsMature Age ExemptionCandidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years' work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR Candidates must have attained the age of 45 before or during the first year of registration.
Recognition of Prior Learning (RPL)Where candidates do not satisfy the formal admission requirements for this qualification, The IIE may consider an admission application in terms of the Credit Accumulation and Transfer, Recognition of Prior Learning and Qualification Completion Policy (IIE010).
General Education Development (GED) - An USA qualification developed by the American Council on Education (ACE)Candidates with a GED qualification may be admitted if they have a SAQA Evaluation Certificate with NSC L4 equivalence as well as NBT: AQL results and have obtained a score of at least 37 for Academic Literacy (AL) and a score of at least 37 for Quantitative Literacy (QL).
OQSF QualificationsCandidates with an OQSF Level 5 or N4-N6 qualifications or combination of N3 and SC subjects, or an NSC (FET Colleges) with N3 subjects may be admitted to Higher Certificate Studies.


​Candidates must have attempted the Senior Certificate or equivalent, attained the age of 23 before or during the first year of registration with three years' work experience and proven ability relating to the proposed programme as well as adequate communication skills; OR Candidates must have attained the age of 45 before or during the first year of registration.

Industry

Commerce

Programme Type

Higher Certificate

COURSE OUTLINE

  • Business Communication 
  • Marketing 1
  • Marketing in the 21st Century
  • Introduction to Academic and Digital Literacy
  • Digital Marketing 1A 
  • Digital Marketing 1B
  • Introduction to Personal Computing
  • Web Development (Introduction)
  • Work Integrated Learning


IMPORTANT INFORMATION 

·To be awarded this qualification, a minimum final year mark of 50% for each module must be achieved.

This factsheet is valid for the 2021 academic year only.

The fees for all Online IIE qualifications include textbooks (ebooks).

Free software is available to all registered IIE Rosebank College students. The software includes and is not limited to MS Excel, MS Project, MS Word, MS PowerPoint and MS Outlook, which come with Office 365 bundle. Students can access the software using their RCONNECT email address at FTP//10.118.180.17/.

PROGRAMME REQUIREMENTS FOR BLENDED LEARNING

To get the best out of the blended learning experience, you will need a computer or laptop with WIFI, Windows 8.1 or higher, Intel Pentium 4 Processor or higher, 1Ghz Processor or higher, 4 GB RAM or higher, 3 GB of available disk space, and a screen resolution of a minimum 1280 x 800.

 

NB: this fact sheet is accurate at the time of publication.  The Independent Institute of Education (The IIE) reserves the right to alter any of the content prior to commencement of registration due to changes in regulation, policy, market requirements or any other valid reason.