an educational brand of The Independent Institute of Education (The IIE) was
once again voted the coolest college in South Africa at the 15th
Sunday Times Next Gen Awards, hosted in Sandton on 13 June 2019. This is the
third consecutive year that IIE Rosebank College has maintained the top
position in the survey conducted by HDI Youth Consultancy, which polls South
African youths between the ages of 8 and 23 on what they find on-trend and
voted the Coolest College in SA for a third year in a row is an outstanding
achievement. As a brand, we are very aware of the ambitions and aspirations of
our target market. We strive to remain relevant by offering quality, affordable
qualifications as well as building on our exceptional record of assisting our
graduates with employment opportunities. The support shown by the South African
youth in voting for us motivates all who serve in the brand to aim even higher
as we expand our product offering and our national footprint,” says Greg
Fillmore, National Managing Director at IIE Rosebank College.
Lufuno Matidza (21), “Rosebank College is cool because as a journalism student
I am given an opportunity to practice my journalistic skills by the awesome
Rosebank College Press Team (Braamfontein). Through the help of our mentor,
I’ve managed to improve my writing and I feel more confident to start working
as a journalist.”
(20), says “I think Rosebank College is cool because I feel like it allows me
to get a better grasp of what I am studying by giving me practical
opportunities and experiences of what I’ll be doing in the near future.”
Madlopha (20) says, “Rosebank College is cool because of the environment filled
with amazing young people.”
Times Next Gen survey is considered the leading barometer of youth sentiment in
South Africa, and organisations are increasingly guided by the results in
driving their youth marketing strategies forward.
How does voting take place?
phase of this research study is conducted with +/-2000 young people (aged 8-24)
in the major cities across South Africa to identify which brands are the
coolest of the cool.
participate in the study, through an in-depth face-to-face data collection
process, as well as through teacher facilitated sessions.
phase of the research is conducted during sessions with a selection of Kids,
Teens and Young Adults. These sessions highlight what young people identify as
being significant issues unfolding in their peer circles and document why they
prefer particular brands over others.
This year, the
survey was extended, and several new categories were included with the
intention of increasing insights for marketers. New categories included;
coolest online fashion store, coolest gaming console, coolest politician and
coolest online influencer.
“We are so grateful and humbled that the youth
recognise what we do and that it resonates with them. We hope we will continue
to be relevant and stay true to the sole purpose of our brand - changing lives
and empowering youth. We want to acknowledge all our brand advocates and our
students for trusting us, thank you from the bottom of our hearts,” says Daphne
Mphaga, National Marketing Manager at IIE Rosebank College.
Written by Karabo Keepile